Your Fall Fashion Boot Forecast is Here!
As sure as the leaves will drop, fashionable feet crave new boots at the first sign of fall. And can you blame ‘em? After a season of flip-flops and sneakers, there’s something so energizing about pulling on a great-looking pair, slipping into your favorite sweater, and stepping into a brisk new day. Perhaps with […]
The Brand That Ripped My Pants
Any woman who has shopped for pants lately knows that classic jeans are falling apart — literally. Frayed hems, roughed-up knees and gaping holes abound in denim departments everywhere. I’ve been tussling with this trend for a while, and a recent shopping breakthrough taught me a few things about branding, and a little about myself.
You Talk Too Much: When the Best Ad Copy is No Copy At All
I often describe myself as a copywriter who’s trying to put herself out of business by writing a little less every day. When a colleague rings my bell asking for help with an ad, I rarely hop to the keyboard and deliver. More likely, I’ll ask to see the layout and say something annoying like […]
Three Words You Should Never Use to Define Your Brand
Call them brand attributes. Personality traits. Key distinguishing characteristics. You can even just call them what they are: adjectives. Every marketing strategy has ‘em; the list of four to six descriptors that define a brand’s personality.
Dear Google Suite: An Office Romance
My first full-scale immersion into google productivity tools just about blew my mind. After more than a decade working with in a decidedly earthbound Microsoft Office environment, I joined a tech startup with its head — and every file imaginable — in the cloud.
Storm Warning: Getting the Best from Your Team’s Best Brains
I recently reviewed a deck of slides outlining a proposed workflow for campaign content development. In a seven-step process, the word brainstorm appeared no less than four times. Question: Amid all those storms, how can we hope for smooth sailing? Will we ever reach the harbor?
Brand Personality: DONE in <20 Words
A standard brand guide contains a handful of tools and rules to define a brand’s overall personality and inform its creative activation. For writers, one of the most powerful tools in the kit is the “Is / Is Not.”
Writing with Your Ears Wide Open
My earliest memories of writing don’t involve a crayon or a pencil or a stick dragged through dirt. In fact they don’t involve writing at all, but listening. I remember how it felt to pause, tilt my head and listen as poems and stories jostled and skipped and eventually lined up in orderly fashion inside […]
