Storm Warning: Getting the Best from Your Team’s Best Brains

I recently reviewed a deck of slides outlining a proposed workflow for campaign content development. In a seven-step process, the word brainstorm appeared no less than four times. Question: Amid all those storms, how can we hope for smooth sailing? Will we ever reach the harbor?

Writing with Your Ears Wide Open

My earliest memories of writing don’t involve a crayon or a pencil or a stick dragged through dirt. In fact they don’t involve writing at all, but listening. I remember how it felt to pause, tilt my head and listen as poems and stories jostled and skipped and eventually lined up in orderly fashion inside […]