For a full portfolio link, contact me.
Silk Brand Voice
A new look for Silk called for a new verbal tone — one that balances a bold leadership leadership legacy with humble humanity today’s consumers crave. Together with the Design and Brand teams, I helped give voice to a whole new era for an iconic brand.
Yomp Brand Strategy & Copy
Tails everywhere are wagging for an adorable new brand of super-safe dog toys. I had the pleasure of joining the outstanding Urban Canvas team to support the brand positioning, voice and copywriting portion of the launch.
DaVita Communications
As a consultant to the DaVita Communications team, I support the organization with strategic and editorial contributions to the DaVita Newsroom and a variety of annual reports.
Breckenridge Brewery Campaign
I was thrilled to “drop in” with the award-winning creatives of Urban Canvas on campaign concepting and voiceover for Breckenridge Brewery’s 2022 Juice Drop Hazy IPA campaign.
International Delight Brand Voice
When International Delight coffee creamers got a festive full-brand facelift, they needed a fun-loving voice to match. Working with the Design and Brand teams, I created a fresh verbal tone with wit and wordplay to spare.
Champion Pet Foods
Tapping into consumer insights and my own inner pet lover, I supported strategic initiatives and ownable vocabulary development for the Acana and Orijen brands.
Trimble Geospatial Campaigns
Does geospatial imaging technology call for sexy video voiceover? You bet. I’ve been honored to support the fabulous Urban Canvas team by crafting concepts and VO for several Trimble promotional videos.
SToK Voice + Packaging
As a member of the team that originally created the SToK brand, I was “stoked” to be invited back recently as a consultant to support seasonal packaging and new product introductions.
Proov Copy, Content + Strategy
As a trusted consultant for fast-growing femtech startup Proov, I led verbal initiatives including copywriting, naming, content creation and digital content design.
3D Color Thought Leadership
Prototyping consultancy 3D Color guides CPG brands with visionary expertise that’s redefining the industry. In partnership with BrandFuel, I provide ongoing editorial support for the 3D Color Insights blog.
